The Best People Are in Mexico.
The Best Places Are on Google.
We created a digital campaign that celebrates Mexican identity by empowering it with Google’s tools.
Because the best people know the best places. And they’re all on Google.
From discovering places to rating, guiding, and recommending, the campaign invites people to share what makes Mexico special, turning everyday experiences into helpful signals for others to explore.
Doña Toñita Knows Best
Everyone has a Doña Toñita in their neighborhood: the one who knows everyone and everything.
In this piece, we celebrate the local expert who can recommend exactly what you need, almost as fast as Google.
The Hairdresser’s Chair
Some of the best stories, and recommendations, are shared in the hairdresser’s chair.
With Paty, the neighborhood stylist, we highlight how everyday conversations help people discover the places worth visiting, just like on Google.
The Team
Agency: AKQA Brasil
CCO: Diego Manchado
Creative Direction: Marie Julie Gerbauld, João Gandara
Creative team: Oscar Salazar, Camila Trombert, Luiza Sá Renato Tagliari, Norma Moreno, Shaday Silva, Diego Garcia, Mario Berber, Daniel G Milan, Javier Echeverría
Strategists: Karina Corchs, Henrique Kuniyosi
Account Services: Camila Manchado, Isadora Tanaka, Gabriel Moreira, Larissa Ferreira
Production: Bruno Cunha, Juliana Dantas