Prego.
Your Sauce, Your Language
Prego is the ingredient that transforms an everyday dish into something special, adding a meaningful touch to ordinary nights.
This creates an opportunity for Prego to play a bigger role. Not just as a sauce, but as the element that helps turn simple meals into meaningful moments.
Our role was to translate this strategic idea into a visual language that could live across recipe content. A system designed to show how every dish made with Prego carries intention, personality, and emotion.
Where Flavor Finds Its Voice
Working with food stylists and the Prego brand team, we created a series of highly sensory recipes designed to express different personalities through flavor.
The Team
Agency: SAMY Mexico
Creative Director: Susana Landgrave
Creative Supervisor: Norma Moreno, Diana Morales
Strategist Specialist: Maria Fernanda Rossell
Social Media Manager: Francisco Padilla
Art Director: Milton Córdova
Copywriter: Natalia Zuluaga, Viridiana Reyes