Being Proactive

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Being Proactive 〰️

Christmas comes and goes, yet some homes still keep their decorations up, not ready to let the magic go.

INSIGHT

People track all kinds of streaks: Duolingo, workouts, meditation, daily steps.

But one streak goes unnoticed: those who keep celebrating Christmas long after Día de Reyes

IDEA

Emperador launches the world’s first Christmas streak, a platform that rewards people for keeping their holiday spirit alive.

EXECUTION

Every day, users post videos showing they are still in Christmas mode. They can feature lights, decorated trees, carols playing, leftover holiday food, or any festive gesture. Each post uses #RachaEmperador.

#GuardianesDeLaRacha

Selected influencers are appointed as Guardians of the Streak to inspire the community and keep the streak alive.

If no one posts within 24 hours, the streak ends.

If someone posts again, the streak continues.

Christmas survives only as long as the community keeps it alive.