There’s No Right Way to Coffee
Coffee doesn’t come with rules. Everyone has their own way of making it, mixing it, and enjoying it.
With Ades, we embraced that freedom inviting people to follow their cravings, experiment, and discover their own way to prepare coffee.
A campaign created for cafeterians: those who see coffee not as a routine, but as a playground for flavor and personal expression.
The Team
Client: Ades
Agency: monks
Creative VP: Marcela Ángeles & Francesco Vicenzi
Operations Manager Sr: Julio Soto
Head of integrated Production: Lola Muro
Producer Sr: Fabiana Marin
Account Lead: Diego Armas
Creative Director: Adria Jáuregui
Art Director: Norma Moreno
Copywriter: Alonso Espejel
Prduction: Oriental Films
Director: Santa (Santiago Forteza)