Pride Finds a Way

During the pandemic, taking the streets for the Mexico City Pride March was impossible. But the need to show up, be visible, and celebrate the community remained stronger than ever.

It was clear: if people couldn’t march together, we had to find another way to make Pride happen.

The challenge became an opportunity to rethink the march and create a solution that would allow the community to show up, be seen, and keep the spirit of Pride alive even from a distance.

The Team

Client: Comité LGBTI CDMX
Agency: Felipa

Chief Creative Officer: Gerardo Saavedra
Chief Design Officer: Emiliano Salmón
Chief Strategy Officer: Julio Álvarez
Chief Operating Officer: Fabrizio Flores
Creative Director: Yosh Saldaña
Head of Art: Norma Moreno
Copywriter: José Miguel García, Alonso Espejel
Account Executive: Fabianna Piedra
Art Directors: Samuel Ocampo, Axel Flores, Mox Saavedra
Ilustrator: Drog Zarazúa

Developed in collaboration with Foo Studio & Catorce Días

Awards


Effie México Bronze

2020

Caracol de Plata Shortlist

2021


Círculo de Oro Shortlist

2021